Articles — Gretel Van Lane

Connect with Your Community: A Data-Driven Approach to Effective Communication and Engagement

Learn how to assess the effectiveness of your communication and engagement channels using analytics in this comprehensive guide by a communications and engagement specialist. Whether you work for a not-for-profit, government agency, or purpose-driven organisation, understanding which channels are working and which ones need refining is essential for maximising your impact. Follow these practical tips to define your goals and metrics, track and analyse your data, segment your data, compare and benchmark, and test and iterate your channels. By continually refining your communication and engagement plan, you can build stronger relationships with your stakeholders and achieve your goals over the long term.

Gretel Van LaneFebruary 28, 2023Communications, Engagement, Data, Analytics

What's the Difference Between an Engagement and Communications Plan?

I frequently hear the phrases "communications plan" and "engagement plan" used interchangeably, yet they have distinct purposes and objectives. Amplifying the impact of your work requires a clear understanding of the difference between these two plans. For any organisation seeking to connect with stakeholders and achieve their objectives, this is crucial knowledge.

Gretel Van LaneFebruary 17, 2023Communications, Engagement, Community, Wollongong City Council, Suicide Prevention, Social Impact